GoodHype Marketing Services

Integrated marketing + creative strategy for businesses in the Glens Falls/Saratoga Springs region.

I offer integrated marketing support designed for the way people search, connect, and make decisions today, especially in a community-driven region.

My work helps your business:

  • get found online (SEO + paid ads)

  • look polished + professional (website, brand messaging, content)

  • show up consistently (social media, email, campaigns)

  • reach more locals (promotions, print + digital, community-driven marketing)

Purposeful, well-rounded marketing that supports real growth.

Who I Work With

  • Community-Focused Businesses

    Local Shops

    Restaurants and Breweries

    Wellness and Lifestyle Brands

    Gyms, Studios, Spas

    Tourism and Hospitality

    Service Providers

    I’ve been on both sides of the counter as a local business owner and marketer, so I understand exactly how local businesses grow, connect, and build loyal communities.

  • Impact-Driven Organizations

    Nonprofits

    Community Organizations

    Arts & Culture Groups

    Regional Campaigns

    Loval Events & Initiatives

    Tourism Development Projects

    With a 13-year background in education and years spent building mission-driven programs and communities, I know how to translate meaningful work into clear, compelling messaging that inspires action.

  • Human Services and Education Brands

    Therapy Practices

    Parenting & Child Development Brands

    Wellness Practices

    Education-Focused Businesses

    My experience working with educators, therapists, and parenting brands has given me a deep understanding of how to communicate care-focused, human-centered services with clarity and trust.

Let's connect!

Creative Services

  • Web Design and Development

    Clean, modern websites built for clarity, local search visibility, and an easy user experience.

  • Website Copy

    Compelling, SEO-friendly copy that tells your story, guides visitors, and helps turn curious browsers into customers. We’ll write your site from scratch or give your website a copy overhaul!

  • Seach Optimization

    Optimizing your website, content, and Google presence so your business shows up when people in the region are searching for what you offer.

  • Paid Ads

    Targeted advertising campaigns designed to reach the right people at the right moment, especially when they’re actively searching for your services.

  • Social Media and Content Management

    Purposeful posts, videos, and updates that reflect your brand, engage your audience, and support your broader marketing goals.

  • Email Marketing & Newsletters

    Simple, effective email campaigns that keep your customers informed, connected, and coming back.

  • Campaigns & Local Promotions

    Seasonal promotions, events, collaborations, and community-centered marketing designed to increase visibility and foot traffic.

  • Custom Projects & Strategy

    Customized projects from ad setup to website refreshes to promotional materials, built around exactly what your business needs right now.

  • Local Influencer & Community Partnerships

    Connecting your business with trusted local voices who can authentically share your story, expand your reach, and spark real engagement across the region.

Let's Connect!

Connect — We chat about your goals, your business, and where you want support.


Plan — I put together a strategy or project outline tailored to what you actually need.


Create + Refine — I handle the execution, updates, and improvements so your marketing feels seamless and consistent.

How it Works

CONNECT WITH ME

  • "Thanks to my partnership with Alissa, my business is reaching such great heights. We are reaching financial goals I never dreamed possible. She has a great way of explaining things. I don't know where I'd be without her support. (Oh wait, yes I do! I'd be spinning my wheels and trying to figure out everything on my own!) Invest in support from Alissa. It will be the best thing you do for yourself and your business."

    —Andriana Zarovska, Heart-Centered Teaching

  • "My business would not be where it is today without Alissa's partnership! Working with Alissa completely changed the trajectory of my business. She gave me the clarity, strategy, and confidence I needed to stop working aimlessly and start building something real. Her ability to break down exactly what to do—and why—made everything feel possible. I truly wouldn’t be where I am today without Alissa’s guidance and support."

    —Laura Petix, Occupational Therapist and Author

  • “If you really want to grow, Alissa’s support is for you. She’s a cheerleader for all. She truly wants you to succeed, and it’s obvious by everything she does.”

    -Educational Consultant

  • "Working with Alissa was an incredible experience. She’s knowledgeable, down-to-earth, and able to turn big ideas into a clear, actionable plan. During our time together, we mapped out both the bigger vision and the practical details needed to move forward with confidence. I walked away with clarity, strategy, and next steps that immediately made an impact. Alissa is an incredible business strategist and someone I would absolutely recommend working with."

    -Aubree Malick, Founder

  • "Choosing to work with Alissa has been one of the best decisions I’ve made for myself and my business. I truly don’t think I’d be where I am today without her support and guidance. She combines motivation with practical knowledge and has an incredible ability to break complex ideas into clear, manageable steps. Alissa listens, supports, and brings a positive energy that makes the entire process feel encouraging and achievable. I’m so grateful for the clarity and direction she helped me find. "

    — Natalie Doebler, Founder

  • "Working with Alissa has been transformational for both my personal and professional growth. She helped me see that what I was building could become something much bigger, and gave me the clarity, tools, and encouragement to move forward with confidence. Because of Alissa’s support and guidance, I’ve stepped outside my comfort zone, built meaningful connections, and started sharing my voice in ways I never thought I could. She helped me realize that my ideas and experiences truly matter, and that I have something valuable to offer. I’m incredibly grateful for her leadership and the impact she’s had on my journey."

    -Brittany Rincon, Hello Podcast

Let’s work together

Interested in working together? Fill out some info and we will be in touch shortly! I can't wait to hear from you!