Integrated marketing for the way people search, connect, and make decisions today.
Marketer, strategist, educator, and creative partner who loves helping ideas take shape.
My work lives at the intersection of storytelling, strategy, and community.
I’ve worn a lot of hats: teacher, shop owner, founder, speaker, marketer for local and online businesses, and yes… French fry enthusiast.
Every one of those chapters shaped how I understand people and how I help brands show up with clarity, heart, and a story worth sharing.
I’m Alissa.
… and here’s my story.
I started my career in the classroom, where I learned how to make complicated things simple and connect with people on a human level.
Alongside teaching, I opened a brick-and-mortar shop in downtown Glens Falls, NY. Here, community was our business model.
That experience was my crash-course in marketing: learning what catches attention and how to spread the word in a tight-knit community.
I went on to found an Edtech startup, build online communities of educators, and step into marketing leadership roles.
My work blends education, entrepreneurship, storytelling and strategy into a creative practice focused on clarity, connection, and bringing ideas to life.
GOOD HYPE
GOOD HYPE
I offer this work through GoodHype, my small-but-mighty marketing studio dedicated to businesses, organizations, and nonprofits in the Glens Falls and Saratoga Springs area.
Thoughtful marketing for the businesses that make our area feel like home.
Need marketing support?
I love creating…
Clean, modern websites
Copy that feels human
Local marketing promotions
Brand messaging and positioning
Seasnal campaigns
Print brochures
Social and email content
Google and Facebook ads that target the perfect buyers
Let’s have a coffee chat.
Whether you’re here to explore a project or learn more about my work, I’m glad you stopped by!
If you want to talk through an idea, a partnership, or a local marketing project, I’d love to hear from you.
(Bonus points if you’re local & we can meet at Uncommon Grounds!)